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Branding and heartbreak are usually synonymous. I learned this sobering fact while working at Collins and at Apple. Work is generated quickly, and killed even faster. However, since I began working for myself, I’ve been fortunate to avoid this heartbreak. Until now.
I was hired to design a 25 foot banner for the awesome crew at the New York Public Library. They wanted a banner that could live between library exhibitions, something that communicated how multifaceted the library is. We felt this story had to be told in a fresh and lighthearted way. After many directions, sketches, revisions, approvals, and even more revisions over 5 months, it was sadly killed for internal reasons.
Big thanks to Katharina Seifert for trying her best to make this happen!
New York Public Library
Creative Director: Katharina Seifert, Heidi Singer