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I partnered with co:collective, a storydoing firm here in NYC. I came up with a slew of ideas to transform their entrance space—which was an odd looking, poorly lit space that existed between the elevator and their office. We wanted heads to turn from the elevator.
With that in mind, it was important to not apologize for the space, but instead use the entire canvas to create an unexpected experience for the passerby. I designed 10 different neon word signs that represent co’s values about collaboration. Furthermore, we painted the wall with black magnetic paint and we created magnets to showcase their moving network of “co:conspirators.”
A huge thanks to Tania and the whole crew over there for letting me have so much fun with this!
Executive producer: Tania Staykova
Executive creative directors: Ty Montague & Tiffany Rolfe
Neon installation: Let There Be Neon
Magnets: New York Blackboard