12 Kinds of Kindness

March 24, 2016


If you missed it, Jessica & I released a new blog/social experiment in January called 12 Kinds of Kindness. We worked on it for over a year, and it all came to an end with our Trump protest outside of Trump Tower in NYC a couple weeks ago. It’s a 12-step program we created to work on our own selfishness and apathy. As two self-centered New Yorkers, we vowed to finish this resolution for 12 months and document the entire journey. We explored a lot of social issues and topics very personal to us such as bystander apathy, fatherlessness, and mental illness. We made 20 videos, and you can watch them on our YouTube.

Make sure to check out some of the microsites we created throughout the 12 steps: Trumpsults is an audio interaction of all the horrible insults Trump has made; Let’s Talk About Mental Health collects and shares stories to break down the stigma around mental illness; If Trump Wins asks one simple question; And My Dad Is takes a survey on fatherhood.

Selected press: The New York Times, WIRED Magazine, NPR Weekend Review, Refinery 29, Huffington Post, BuzzFeed, Boston Globe, Metro UK, GOOD Magazine, Fast Company




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